Legalization in states such as Colorado and California has “opened up massive new tourism opportunities,” according to Beej Das, president and CEO of Troca Hotels & Yachts, a New England- and Florida-based luxury lifestyle hospitality company that includes The Stonehedge Hotel & Spa in Tyngsborough, which bills itself as “Massachusetts’ first cannabis-friendly hotel.”
"Weed-Friendly Hotels Creep Into Mainstream," Hotels Magazine, April 22, 2019
Marijuana consumption is on track to become a $23 billion U.S. market over the next couple years. Hotels are just beginning to think about how to incorporate the trend into their businesses. We talk with two hoteliers who are invested in the market. Beej Das of Troca Hotels in Massachusetts has opened a boutique property to users
Troca Hotels CEO Beej Das was recently interviewed as a pioneer and visionary in the hospitality and cannabis space by Boston Herald Radio.
Troca Hotels announced, on April 20, 2019, that The Stonehedge Hotel & Spa would become the first cannabis friendly hotel in Massachusetts and that cannabis tolerance was officially added as a brand standard for the company.